Lloyds Bank - Case Study [product design process, onboarding, design systems, zero to launch, fintech, B2C]
Summary
Lead Interaction Designer for Lloyds Bank Smart ID - Lloyd Bank's' first ever non-financial mobile app, which had a £10m investment. I led the design from the very beginning of this project, all the way through to launch. I also worked on a variety of other projects including the Fraud Self-Service Customer Journey which won "Best mobile initiative for customers" at the 2024 Banking Tech Awards.
